Introducing the 270-Degree Cinematic Experience At Theatres in The UK

When it comes to movie technology, audiences around the world have shown interest and readily accept enhanced viewing experiences. When 3D glasses, 4D cinema, and Imax were demonstrated to the world, audiences flocked to the cinema to experience the latest technology. Filmmakers are constantly challenged to provide viewers with the latest in technological inventions, to make their cinematic experience commendable. The newest technology that U.K has introduced to its theatres is “multi-projection cinema technology.”

The Magic of Multi-Projection Cinema

The technology was introduced in South Korea in Cineworld. It has taken three years, but the experience is one of its kind and is now available in the UK. The technology is scheduled to be introduced in over 100 cinemas throughout the UK and will make its first appearance at the O2 Arena in London. The cinematic experience will be called ScreenX and will provide the audience with the 270-degree viewing experience.

The magic happens when multi-projectors are used to extend the screen to project on the walls at the side of the screen. The walls aren’t made of plaster, but a unique fabric that allows the experience to be productive. When coupled with great sound, the viewing experience is set to impress every theatre attendee. The experience at a 4D cinema provides viewers with moving seats and smells of the actual onscreen film. The same intense experience is a guarantee with the 270-degree cinema.

The Launch and Experience

The first movie that was showcased using the technology was ‘The Meg.’ The sound and technical issues that come with the technology have been addressed for a wholesome experience. The thriller movie provides an immersive experience for the audience. The film itself was not shot to work in the 270-degree projection. Only the first 20 minutes of the film is shot to aid the 270-degree forecast and the stark difference between the two types of shooting techniques, are seen right away. The technology is relatively new to the cinemas in the UK but has scope to increase and evolve. Theatre owners find that providing audiences with new cinematic experiences and keeping up to technology helps to sell tickets. This creation, in turn, helps encourage English Cinema.

The chance of being able to view every movie in 270 degrees is slim. However, the promise of good films being projected to suit the 270-degree projection is a welcome effort. The price involved in making a movie for the technology is high, and filmmakers need high budgets and significant efforts to make it a possibility. The cost of the tickets is also steep which has to justify the cost of producing such a film. Moviemakers have found that the actual shooting process need not be enhanced to help the projection. The effects of the technology can be improved in post-production, which will aid the cost. The future of 270-degree cinemas around the world looks great, and it is inspiring to see that the UK is considered as front and center in bringing it to the rest of the world.